Determine what's causing the problem. Purchasing items for others starts at this stage. Next, enterprise marketers utilize advertising to initiate the decision-making process to create awareness of the problem. Finally, customers are convinced to buy the product or, at the very least, to look at the product's specs in the hope that they will buy it.
Effective advertising may help with both sales and brand recognition. Understanding how advertising affects people's behavior may help you design more memorable and compelling advertisements. Ads are an excellent way for customers to learn about the items and services they want. The second step is to identify the problem that the client has identified. Certain businesses compete fiercely to be deemed the greatest. When people use the internet, companies have a big say in how they get information and plan their marketing strategies in the digital world.

how digital marketing affects consumer behavior